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Stan Genadek: What's up Dirt Monkey Maniacs? Today, we're going to talk about what everybody says you need to do, but nobody shows you how to do it. Not a lot of you know that I own a lawn care company, what you don't know is, my excavating company is completely separate from the lawn care division and what nobody knows is that I own a third company doing pure construction, decks, house additions, remodeling work and two other companies. All of my companies run themselves without me, you're going to see that today. If I can do it, you can do it. Each company is completely unique from the other companies but the systems that run them are not, they’re universal across the board. But what's even more important is, I'm going to teach you guys how to do the exact same thing. When you understand the basic principles of a system, you can tweak it and make it fit just about any company's profile. The system is the fundamental key to building a...

Matt Jones of The Site Shed Podcast joins Stan to teach us how to use a website as a way to create a good business database that we can market to over time.

Use your website as a way to create content.  This content can then be used to create leads.  To run seasonal campaigns, it's important to capture customer data.  You want to get people to your website, you want to create a community.

Using free guides and downloads, you can "tag" people so you can create lists so you are marketing the right things to the right people.  When you are marketing, it's important to build trust by giving them information they can use.  Communicate things that are relevant to the customer.

Danny Iny's passion is teaching people how to sell online courses to generate income.  He is the founder of Mirasee, a company dedicated to improving the world by helping people spread their knowledge.  They teach people how to do different components of online marketing.

Links from this episode:
Mirasee.com
TeachAndGrowRichBook.com

When the customer is wrong

Now we know that the customer isn't always right. On today's project, I'm going to actually take you with me when we walk through a job where the customer is clearly wrong. So, this is going to be removing the swimming pool and building a paver patio, in this courtyard area. In fact, I'm going to challenge you to start to understand that the majority of the time, the customer, they don't know what's going on in their project, but you are the expert. They're relying and depending on your expertise to guide them and direct them to the point where you've also got to protect them from themselves. On today's job site we're going to show you exactly where this happened. So let's get into it. Now in this specific case, the customer wanted us to remove a swimming pool, then he wanted a remote patio installed. See this permit? It's orange; it should be gold. It took me two weeks to get this permit to remove the swimming pool when it should have taken me two hours....

This video may sound counterintuitive, but what I'm going to tell you is extremely effective. Especially if you're just getting started in landscaping. You start trying to develop business contacts. Work with your competition. And I'm going to give you some exact examples that I want you to follow. Don't view your competition as competition. They're a source of projects. They're a source of job leave. Let me use my company as an example. We've been established for 30 years. We've been around a long time. We have more work coming in than we can ever handle. I need, and I mean I need good company.  I need to know I can feel comfortable when giving a job to another company. We must know that the customer is in good hands.

Good Companies are Hard to Find

Those are few and far between. There are not a lot of people I can do that with. Why do you think I give away? Because now that person owes me a favor. What happens when somebody owes you a favor? They want to repay it. What kind...