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Stan Genadek: What's up Dirt Monkey Maniacs? Today, we're going to talk about what everybody says you need to do, but nobody shows you how to do it. Not a lot of you know that I own a lawn care company, what you don't know is, my excavating company is completely separate from the lawn care division and what nobody knows is that I own a third company doing pure construction, decks, house additions, remodeling work and two other companies. All of my companies run themselves without me, you're going to see that today. If I can do it, you can do it. Each company is completely unique from the other companies but the systems that run them are not, they’re universal across the board. But what's even more important is, I'm going to teach you guys how to do the exact same thing. When you understand the basic principles of a system, you can tweak it and make it fit just about any company's profile. The system is the fundamental key to building a...

Stan:I am with Cullen green is an eighteen year old senior in high school he's been in business for ninety years and he's now topping out over five hundred thousand dollars per year he's going to walk us through the steps on how he originally built his business where is it today so that you guys can we do the exact same things in your life.

Cullen how are you doing today?

Three, two, one

Cullen: I am well

Stan: Thank you coming on the air today Cullen the first thing I want to address is you were not born with a silver spoon in your mouth how did you get started and what age were you when you originally got started?

Cullen: we started or I started soon forget it if it fourth or fifth grade eight hundred or cheap mower from Sears that's what began on tire journey and then fifth grade is when I bought my first commercial mower in a little six by ten trailer so that was this are quite a few years ago

Stan: so you're in fourth grade and how did you get the eight hundred dollars to buy...

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Welcome to today's mastermind group and what we're going to be talking about today is almost  the key to growing your business. Phil would you say that this is a key key element to the growth of a very fast and often overlooked one.

We're very eager to get that first improve. Nothing feels better than hiding. Finding and hiring the right-hand man that leader that you're hopefully going to develop. Today we're going to talk about the written part of the job description.

The key things that you want to outline and we're going to make an extra emphasis we're going to put extra emphasis on your not hiring somebody to fit to accomplish tasks we want you to hire somebody for the outcomes that you want. And this is what's going to create longevity in an employee. This is what's going to provide the direction that they need and clearly outlined by the person that it is not just you have to be able to lift this much weight or...

When the customer is wrong

Now we know that the customer isn't always right. On today's project, I'm going to actually take you with me when we walk through a job where the customer is clearly wrong. So, this is going to be removing the swimming pool and building a paver patio, in this courtyard area. In fact, I'm going to challenge you to start to understand that the majority of the time, the customer, they don't know what's going on in their project, but you are the expert. They're relying and depending on your expertise to guide them and direct them to the point where you've also got to protect them from themselves. On today's job site we're going to show you exactly where this happened. So let's get into it. Now in this specific case, the customer wanted us to remove a swimming pool, then he wanted a remote patio installed. See this permit? It's orange; it should be gold. It took me two weeks to get this permit to remove the swimming pool when it should have taken me two hours....

Most people would get pretty excited if they were told they had to spend $54,000 in three days.  But, in all honesty, nothing could be further from the truth when you own your own small business. Today's story doesn't start on January 1st when the fiscal year ends. My story actually starts three months prior to that, around October 1st. That's when I begin my end of year budgeting. This year I planned it a little too tight.

Start Planning October 1

What am I talking about? On October 1st I start to forecast where my gross revenue is going to be and where my expenses are then I try to get those to match up as close as possible to eliminate as much profit as I can from the company. The reason I do that is, Uncle Sam will take 30% of all the profit my company shows. Don't get me wrong, I love what Uncle Sam's doing but I don't feel like giving them 30% of all my hard-earned labour....

Interviewer: I'm with Matt Dardening and he started cut short landscaping when he was eleven years old he's nineteen years old and he just purchased out East Ridge Landscaping and he's grossing over one point two million dollars a year, we're going to find out how Matt got started, we're going to look at the journey they got into where he's at right now we're going to share some of that, some of the Matt's best, best things that he's learned over these years.   Matt: We up sale everything Edges exoneration, tree fork, landscape fork . Everything you can think of, we know what our clients will pay, we know what our clients will allow us to do, how far we can push them. I was trading all that money I had  saved up into actual equipment. I was going on a spending spree to the point where my parents actually said if you’re going to live in our house...   Interviewer: Matt, how you doing today buddy?   Matt:`Pretty good, how are you. Interviewer:  I'm good...