Whether you're seeding a brand new lawn for the very first time or you're overseeding a thinning out existing lawn, we're going to give you three rules for success using three very simple tools. It doesn't even have to be as complicated as this thing. It all starts with the base.  If your subsoil it's hard like concrete, your new lawn doesn't stand a chance. Ideally you must loosen up the top four inches, but a lot of people mistake that for thinking they need four inches of black dirt. Nothing could be further from the truth. The perfect man will have 1/3 black dirt, 1/3 sand, and 1/3 compost. Once you get the subsoil ready you can lay down your seed.

Seed Type

Rule number 2: for the best long term results, you have to pick the right seed right out of the gate. If you have a wide open sunny area, use a sunny mixture. But if you've got a shady area and you use this grass seed, it will sprout and it will germinate, but it will slowly die off. That's why you would need a shady...

Dirt Monkey: It's the Dirt Monkey here at Dirt Monkey. You have heard the stats; ninety percent of you are doomed to fail, seven percent of you are gonna struggle eating hand to mouth, and three percent of you get to live the American dream. That is total B. S. I believe every person should have a chance at the American dream, it's not reserved for the select few that know the rules. There are multimillionaires today that didn't exist five years ago. They didn't invent anything new they're just doing something that is already established but doing it better.

The absolute best companies in the world have entire teams of people thinking in unison all with one common goal and they're called mastermind groups. That's how small businesses get really frickin' big. Do this, and you will make tons of money. If you think you alone hold all the answers, then good luck it's insanity. Today I'm going to share with you six technical tips of the people that succeed already know, so let's get this...

Chuck Bowen, editor of Lawn and Landscape Magazine, talks about how to grow your business with fewer growing pains.

Set yourself apart from other companies with excellent customer service.  Customers want someone who is going to call them back and do a good job.

Solve the "labor problem" by creating a culture that makes people want to work for you.

What can people do to take themselves from a small to medium sized company?  "What got you here, won't get you there."  It requires the owner to step back into different rolls.  The owner needs to hire people to do the work he/she was doing and do different work (sales and business building).  What systems do we need to put into place so we can effectively scale it.  Get everything that's in the owner's head on paper so their employees know exactly what to do.  The owner who doesn't eventually step back, becomes the limiting factor in the company.

In the off-season, you should be stepping back and...

D.E.F. Regulations

Stan: The lawn care landscaping construction industry has dramatically changed in the last five years and the problem is we have more rules, restrictions, and regulations than ever before and this is the tip of the iceberg. It's only going to get worse. Luckily we have small companies out there that are helping contractors like you and I deal with these new regulations that the EPA likes to put on us. I want to introduce you guys to Thunder Creek, first they're going to teach us what DEF. is. And then they're going to show us some unique ways they're helping contractors like us work around the new regulations. So let's get started. Alright guys what we're going to be talking about today is that we want to de-mystify it. DEF is a new regulation that the government has imposed on all of us. And that's going to impact you, it's going to impact me. If it hasn't caught up to you yet, it eventually will. Luke is going to tell us a little bit more about these regs and...

Stan:  In one hour, I'm going to hopefully teach you something that will change your life forever. I'm going to show you three simple rules that will potentially double your profits from this year forward for the rest of your life. It’s the three percent rule, the five percent rule and the 10 percent rule. Now at the end of this video some of you are going to say the ten percent rule is not achievable and for you it isn't, so congratulations you're right. You see for me I don't live by the 10 percent rule, I've upped that ante a decade ago. I've made the 10 percent rule be my 40 percent rule, to be my 50 percent rule, to be my 60 percent rule. If I can do it, then I know you guys can do it. One of the things I want you to focus on in this next hour, is to understand the effect of scarcity. At the end of this video, I'm going to give you some actual examples of how very common businesses can have very scarce services. So make sure you stay tuned all the way to the end.

...

Stan:I am with Cullen green is an eighteen year old senior in high school he's been in business for ninety years and he's now topping out over five hundred thousand dollars per year he's going to walk us through the steps on how he originally built his business where is it today so that you guys can we do the exact same things in your life.

Cullen how are you doing today?

Three, two, one

Cullen: I am well

Stan: Thank you coming on the air today Cullen the first thing I want to address is you were not born with a silver spoon in your mouth how did you get started and what age were you when you originally got started?

Cullen: we started or I started soon forget it if it fourth or fifth grade eight hundred or cheap mower from Sears that's what began on tire journey and then fifth grade is when I bought my first commercial mower in a little six by ten trailer so that was this are quite a few years ago

Stan: so you're in fourth grade and how did you get the eight hundred dollars to buy...

Matt Jones of The Site Shed Podcast joins Stan to teach us how to use a website as a way to create a good business database that we can market to over time.

Use your website as a way to create content.  This content can then be used to create leads.  To run seasonal campaigns, it's important to capture customer data.  You want to get people to your website, you want to create a community.

Using free guides and downloads, you can "tag" people so you can create lists so you are marketing the right things to the right people.  When you are marketing, it's important to build trust by giving them information they can use.  Communicate things that are relevant to the customer.

Danny Iny's passion is teaching people how to sell online courses to generate income.  He is the founder of Mirasee, a company dedicated to improving the world by helping people spread their knowledge.  They teach people how to do different components of online marketing.

Links from this episode:
Mirasee.com
TeachAndGrowRichBook.com

Purchase the complete, editable document  HERE

Welcome to today's mastermind group and what we're going to be talking about today is almost  the key to growing your business. Phil would you say that this is a key key element to the growth of a very fast and often overlooked one.

We're very eager to get that first improve. Nothing feels better than hiding. Finding and hiring the right-hand man that leader that you're hopefully going to develop. Today we're going to talk about the written part of the job description.

The key things that you want to outline and we're going to make an extra emphasis we're going to put extra emphasis on your not hiring somebody to fit to accomplish tasks we want you to hire somebody for the outcomes that you want. And this is what's going to create longevity in an employee. This is what's going to provide the direction that they need and clearly outlined by the person that it is not just you have to be able to lift this much weight or...