Milwaukee Tools - Tortured, Tested and Pushed to the Limit

Milwaukee Tools - Behind the Scenes

Stan: I'm taking you behind the scenes today for the Milwaukee tools torture test. I got a chance to go to Milwaukee Wisconsin and tour the factory, and these guys literally tortured their tools. It's something that would make a grown man, laugh, smile, and cry all at the same time but maybe not necessarily in that order. Stan: I mean they had an absolute blast proving that their tools are professional grade; doing some very unprofessional things to them. We're talking about sling shooting tape measures into retaining walls. Speaker 1: For tape measures, it's all about durability. so for this tape, it is a competitor's tape. 25 ft and 25.99 inches. Speaker 1: Pretty intense as you can see, complete destruction on the tape. As you can see, the housing broke right at the top. Speaker 1: Next James, want to show them what happens with the Milwaukee? Speaker 1: Same test. Fully functional tape, doesn't break. That is housing durability, this is what our users are asking for.

Milwaukee Levels

Stan: Putting two hundred fifty pounds on a four foot level and having that level bounce right back and be in perfect shape. Speaker: ... To go back to its original position. Stan: That level is perfectly fine as soon as you take the weights off it, it goes back to normal. Speaker 2: We have had a number of them that have gone on it, and it's the same as the 48 inch that is sitting in the back.

Emperor Level

Stan: They're also going to be sending me some tools and what I'm going to do is take a shotgun to them. They said that there are so tough, that the Emperor levels you could blast with a shotgun and it still would be in perfect shape. so Emperor levels, send me some of those things and I'll let you know if that's true or not.  I completely changed my mind after touring the factory about the Milwaukee One Key feature. I know in the past I said that I thought it was wonky, and I was more than wrong. What I found out is that there are so many different applications with this feature and this demonstration is proof. What we have here is one saw that is set up with the One Key feature and an identical saw that has it turned off. The saw that has it turned off, the operator's just going to run and go, he is just going to pull the trigger and saw as fast as he can. The operator with the One Key, it actually has it programmed with the specific blade that's in the saw for the specific materials, and what that does is it extends the life of the blade. But don't take my word for it, check this out it's absolutely amazing.

Kruger Construction

Stan: All right I'm here with Murray from Kruger Construction, guys, and you may recognize him from Instagram. We've talked to the guys about doing  a side by side demonstration of how One Key can change the performance of your blade. One guy's going to do it without One Key, and one guy's going to have it specifically programmed for One Key; let's see what it does. Stan: Hold it up; the One Key programs this machine specifically to slow it down and optimize the cut, versus, just the guy pulling the trigger going as hardcore as possible. This blade right now, bring it close to the camera. What's actually happening with that. I'm learning a lot about One Key, looks like you can save some blade life, correct? Speaker 2: Yep, yep! You find that spot, we just pull the trigger all the way and you're good to go.

Milwaukee One Key Application

Stan: Perfect! The results that they're getting from these One Key applications just continue to develop. One of the other features that I think is the practical for every single person that owns a tool, is the GPS tracking. Here's a great example; there was a guy that bought himself a Milwaukee Sawzall and he had activated the One Key feature. He had the Sawzall in his van full of tools, and the entire van got stolen. All he did, is he went to his Milwaukee One Key application and hit "Find my tool", and the GPS locator tracked that tool down. He radioed it to the police, who went to the site where his van filled with all of those tools was found and the guy was arrested. Phenomenal. Milwaukee is on the cutting edge with their tool line, and I think that you're going to find an application for that Milwaukee One Key application to fit your business. But don't take my word for it, let's look at what else these guys can do with the tools right here. Speaker: Ok, so this is a competitive twelve inch measuring tool that's been on the market for 10-15 years, they haven't touched it in years from an innovation standpoint. Put twenty pounds of weight in here, completely busted. Doesn't work. Stan: I've done that. More than once.

Milwaukee Measuring Wheel

Speaker: Brand new, Milwaukee twelve inch measuring wheel, beefed up housing, you can feel the frame; it's nice and sturdy. Same weight in here. Stan: Let's do it. Lift it up higher this time. Speaker: Alright, I'll lift it up higher. (drops weight on tool) Fully functional, take a look at that. Stan: It's in perfect shape. Speaker: That's Milwaukee durability on the measuring wheel. Stan: When I was there, they took one Sawzall blade, cut one thousand one hundred and ninety pieces of wood. If that's not impressive enough, each piece of wood had three nails driven through it. That Sawzall blade had not only cut through two pieces of wood but three nails, each cut, mind blowing. But I want to hear from you, what is your experience and if you've been running any new Milwaukee tools, and what are you finding with them.